The aggregate of qualities, as valor and virtue, making up
good character. "virtue, excellence," lit. "that which is good.”
“When I began dreaming about crafting wines to call my own,
I wanted to do something fundamentally good.
Create wines that tell a story. Wines that speak of the emotion,
pride and love that goes into their production.
They speak of the dirt from which they are grown, the people who
tended the vines, and finally give a small insight into my story.”